There is no magic in writing a Press Release, there is hard work, study and research and if you plan on getting noticed it is imperative that you take the time to understand what goes into making Press Releases that get noticed. The people you will be sending Press Releases to often receive dozens, sometimes hundreds of Press Releases a day ... what are you going to do to get yours noticed?

The main message hear is that the form that Press Releases takes changes over time. In order to get the most up-to-date information on how to create Press Releases you will need to research up to date information on them. To give you an example of how Press Releases are changing with time, they are often now referred to as “News Releases”, so if you go looking for information on the Internet, it's wise to use the most current terms.

The main point in creating News Releases is to catch the attention of the reader with a title that captures them, then the text of the News Release needs to be relatively short, to the point and with purpose. News Releases that take two pages, have half the chance of being read, and twice the chance of hitting the recycle bin. A News Release can accompany review copies of your book, or it can be faxed or mailed to simply generate interest.

In cases, do your self (and your book) a favor and research proper methods of writing and issuing news releases, this is the best way to ensure your efforts are a fruitful as possible.